iSample by Kraft Foods
Kraft and Intel stress that it cannot identify individuals and will not store the images. Instead, Kraft is using the machine to understand how people buy. They are testing it with their new Temptations by Jell-o range– which is only available in America (as with many other fun items!)
The iSample machine will only issue a sample of Temptations to adults, Kraft use the data for their own marketing purposes. Kraft say that this is another way of product sampling and creating a buzz for new products. I personally say anything that gives me a free pudding must be good!!